The site is extremely popular in the creative sec- tor as a film and photo location. What makes it stand out?
Above all it is the historic buildings, where we deliberately retained many original parts such as old forging hammers as decorative elements, which are also frequently integrated in shootings. Our large forging shop has often been used as a film backdrop. For instance, a part of „Mackie Messer – Brechts Dreigroschenfilm“ was shot here, as was an image film for AMG and a music video with singer Vanessa Mai. Fashion and wedding shootings also take place here on a regular basis.
For what kind of events is Motorworld Manufaktur Metzingen generally predestined?
There are many possibilities from private events such as birthdays and weddings, through to company events, galas, concerts and trade fairs. With the planned new hotel and the large forging shop, which can accommodate up to 2,300 people, we will become one of the most important conference locations in the local region. Last year, we hosted the Metzingen trade and industry show, which attracted 20,000 visitors to the grounds. A highlight this summer would have been the Junior Chamber state conference and the Barbers Heritage Convention. Thanks to the corona virus, they had to be postponed until a later date.
What will be the next steps?
We are currently in the hot planning phase for creating an original American diner in Alte Schmiede 5. Construction work is expected to start in the summer. In addition, we are in talks with an operator for the V8 Hotel and are planning a further catering operation in the Forge Lounge in Alte Schmiede 6. Preparations for converting the large forging shop into an event and event location are already well underway, so that we can begin with the building work in the summer. An open-air cinema is also scheduled to open on our premises this summer. In these corona times, we‘ve also come up with something special: We are currently working on a virtual trade fair booth here at Motorworld. In front of a 120 square-metre-large LED screen, we want to give companies the opportunity to present their new products and to interact with customers online.